11.6%Out of every view a post got, this is the share of likes, comments, shares and saves it generated. Not an official industry standard, but as a rough reference point: 1–3% is typical, and anything meaningfully higher usually means an unusually engaged audience.
Exceptionally engaged audience
This is a rare result — most of the people who viewed this content actively liked, commented, shared, or saved it.
Accounts Reached
681
Content Views
561
Total Actions
68
Overall Performance
Account ReachThe number of different Instagram accounts that saw this content at least once. High reach means a lot of distinct people are seeing the brand — not just the same few scrolling past twice.
avg / post 341681
Content ViewsEvery time the content was displayed, including repeat views from the same person. Naturally higher than reach.
avg / post 561561
Audience ActionsEvery like, comment, share and save added together — one number for the total amount of engagement content received.
avg / post 3468
Based on recent activity, an average sponsored post by @murugan_digital__arts is estimated to achieve:
Estimated from this account's typical results per post over the selected reporting window. A real collaboration's results will vary with content, timing and format.
Estimated Views
561
Estimated Actions
34
Estimated People Reached
341
Primary Audience Segment: Male aged 18-24 in Pondicherry, Puducherry, IN
Audience Overview
Where this account's followers live, and their age and gender split, as reported directly by Instagram.
Followers are most active online between 6 PM – 9 PM IST
The hours when this account's followers are most often online — useful for timing when a collaboration post should go live.
Post Interactions
LikesA quick, low-effort signal someone liked what they saw.
avg / post 3263
CommentsSomeone stopped to type a reply — a stronger signal of interest than a like.
avg / post 11
SharesSomeone sent this post to another person or account. A strong signal that content is worth passing along.
avg / post 00
SavesSomeone bookmarked the post to find it again later. Often the strongest single signal that content was genuinely useful, more than a like.
avg / post 11
Reels Total Watch TimeEstimated combined hours the audience spent watching this account's Reels in the period, based on average watch time per Reel multiplied by its view count.
1 hrs
Published Content Mix
How many of each content type were published during this reporting window.
Posts
1
Reels
1
Stories
(active now)
0
Story Performance
Totals across all Stories posted in the last 90 days.
Total ViewsHow many times this account's Stories were viewed in the period. Stories expire after 24 hours, so this only reflects Stories that were tracked while still live.6.7K
Accounts ReachedHow many different accounts saw at least one of this account's Stories in the period.2.2K
SharesHow many times a Story was sent to someone else.51
Total ActionsReplies, shares and other actions taken on Stories, combined into one number.216
Direct RepliesDirect replies sent to a Story — a stronger signal than simply viewing it.0